Corona Invests In The Marijuana Green Rush

Constellation brands, which brews Corona beer, made headlines today, as it becomes the first major wine, beer and spirits company to get in on the Green Rush.

 

Talk about getting ‘twisted.’

For the first time ever, a major player in the wine, beer and spirits industry is set to link up with the rapidly expanding cannabis market, as the company that brews the popular Mexican brand beer Corona has just claimed its own stake in the marijuana green rush.

Two Worlds Collide

Constellation Brands, which also distills Svedka vodka, just invested a whopping $191 million in the Canadian-based cannabis company Canopy Growth Corporation.

The chunk of change is good for a 10 percent stake in the marijuana corporation, but the deal comes with an option for Constellation to purchase an additional ownership interest in Canopy in the future.

Since the acquisition, Constellation shares increased almost one percent during premarket trading.

The move is viewed as a risk by some, considering cannabis is still illegal on a federal scale. Constellation remains the only alcohol-business to take said risk, but chief executive Rob Sands told the Wall Street Journal that it’s a calculated move and believes he now has a leg up on his competition.

“We’re obviously trying to get first-mover advantage,” Sands said.

Sands also added that he thinks it’s only a matter of time before cannabis is legalized on a federal level.

”We think that it’s highly likely, given what’s happened at the state level,” Sands said.

While just eight states (AlaskaCaliforniaColoradoMaineMassachusettsNevadaOregonWashington) and the District of Columbia have legalized recreational cannabis, there are 22 other states that have legalized medical marijuana, and that number is expected to grow. Canopy Growth happens to be the biggest licensed producer of medical marijuana in Canada, with a valuation of C$2.2 billion.

Canada is also set to legalize recreational cannabis by July 18, which bodes well for the Canada-based company. Edibles and cannabis-infused beverages are projected to be legalized the following year, which would seemingly set up a large payout for Constellation.

Corona Invests In The Marijuana Green Rush

Despite cannabis’ increasing legality in the United States, Constellation says it doesn’t anticipate selling its products in the U.S. until the plant is legalized on both a state and federal level.

Regardless of U.S. policy, there is still significant profitability to be had in Canada alone.

Many pre-existing drug companies currently utilize the plant in their medications, and a Canadian index of marijuana stocks, calculated by research house Canaccord Genuity, indicates cannabis stocks have risen as much as 36 percent over the past month.

According to analysts, a short-term option for Constellation could be developing non-alcoholic, cannabis-infused beverages to be sold only in Canada upon legalization. It has been estimated that this untapped market alone could be worth around $5- $10 billion.

Eight Capital analyst Daniel Pearlstein believes the investment will have a significant impact on a variety of industries, including alcohol, tobacco and pharmaceutical companies.

“This move is a complete game changer, not only for Canopy but also for the entire industry,” Pearlstein said.

To read more visit: https://hightimes.com/news/corona-invests-marijuana-green-rush/

Willie Nelson’s Cannabis Products Are About To Hit California

Weed is always on his mind.

At this point, it’s hard to know if Willie Nelson is more legendary for his music or for his love of weed. In truth, it’s probably both. But over the past few years, the aging folk music icon has been capitalizing on his status as a cannabis celebrity to market and sell ‘Willie’s Reserve,’ his signature brand of marijuana. And after successful rollouts in other weed-legal states, Willie Nelson’s cannabis products are about to hit California.Willie Nelson’s Cannabis Products Will Debut In California Next Year

Singer-songwriter Willie Nelson started Willie’s Reserve in 2015. Building on a long career of singing about and advocating for marijuana use, Willie’s Reserve represents “a culmination of [Nelson’s] vision, and his whole life,” according to company spokesman Michael Bowman.

In 2016, Nelson opened shop in Washington, Colorado and Washington. And it wasn’t long until Willie’s Reserve started appearing on dispensary shelves in Oregon and Las Vegas.

Willie Nelson’s cannabis products offer more than just the folk singer’s signature weed strains. Willie’s Reserve products include edibles, vapes and accessories. And more stores are adding Willie’s products all the time.

But Willie’s Reserve, marketed to “music fans, cannabis connoisseurs & lovers of freedom,” is committed to their recreational user base. You won’t find Willie Nelson’s cannabis products in states that have only legalized medical cannabis.

Instead, the company holds off until recreational sales are legal to make its move.

And of course, the largest weed market in the United States, California, will fully legalize the sale of recreational cannabis products starting in January 2018.

Hence, the subtle announcement on the company’s official Instagram page: “California coming soon.”

Willie Nelson’s Cannabis Products, Willies Reserve, Could Make The Singer Millions

Willie Nelson’s Cannabis Products Are About To Hit California

Recreational weed sales continue to shatter records as the industry marches steadily toward its projected $20 billion by 2020 milestone.

In Colorado, for example, recreational sales topped $1 billion in just the first 10 months of 2016. That’s after a 2015 that saw the state sell just under $1 billion worth of cannabis products.

And market projections in California are even more jaw-dropping.

The Golden State voted to legalize recreational cannabis in 2016, with parts of the law allowing everything but the sale of recreational weed taking effect in 2017.

With full legalization, including selling to anyone over 21, about to hit California on January 1, 2018, market analysts are predicting the marijuana industry in California will skyrocket to $5 billion.

Expanding Willie’s Reserve to California means that Willie Nelson’s cannabis products could easily make the singer millions of dollars.

Willie’s stash, of course, already has some serious brand awareness. And for cannabis connoisseurs who value the source of their flower, Nelson partners with independent and local growers to offer customers a top-tier experience.

Willie’s Reserve, like the man himself, is “trailblazing marijuana products celebrating Willies’ love of cannabis and the culture surrounding it.”

So if you’re a Californian who’s fan of Willie, keep an eye out for Willie Nelson’s cannabis products. They go on sale in California this January.

To read more visit: https://hightimes.com/news/willie-nelsons-cannabis-products-hit-california/