Like many brands emerging as multi-state cannabis operators, my company routinely applies for retail and cultivation licenses across the country. The ONE Cannabis (ONE) team puts a significant amount of time into these applications, as there is no business without them. Recently, we applied for an adult-use license in a California municipality with three available slots to fill — 180 entities applied for those slots.
You could cut the number of applicants in half and still be up against long odds, which is why it’s more important than ever to lead the pack.
Writing an application and winning the license are two very different things. Most large operators have a designated team that specialize in applying. After a few attempts, they craft a winning formula that gives them an advantage, though that doesn’t necessarily mean they succeed though. Everything can be improved upon and each municipality has a different process.