New Cannabis Branding Book Offers Overdue Best Practices For Booming Industry

By Iris Dorbian

“Branding Bud: The Commercialization of Cannabis” by David Paleschuck is the first book of its kind to offer solid best practices in branding and marketing to an industry in dire need of them. Yet, “Branding Bud” is more than just a simple B2B primer as it provides a fascinating overview of an estimated multibillion-dollar sector whose long and complicated history dates back to when forefathers George Washington and Thomas Jefferson grew hemp.

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